
BRAND POSITIONING process that setS you up to your next level EXPANSION
this is the essence of your business development
sales. marketing. PR
hr. partners. funding
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EXACTLY WHAT IâM DOING TO ATTRACT THE RIGHT PEOPLE... ALL THE TIME!
Regular price $597
TODAY'S PRICE $44
Transform your clients & network into raving fans
Effective brand positioning happens when a brand is perceived as FAVORABLE, VALUABLE, and CREDIBLE to the buyer.
When you nail these 3 concepts, your brand and vision get etched into the minds of your audience. You have now become memorable and desirable.
my process, your success!
I built a seven figure business and Iâm currently completely fully booked for the last 24 months by creating a brand identity process that makes me stand out.
Not only am I generating consistent monthly recurring revenue but I am surrounded by people that are on this journey with me and committed to the vision; my clients, my team, my partnerâŠ
It is one thing to be fully booked but to be at capacity with dreamy clients is a whole other thing.
The way to do this is to nurture your network & audience into raving fans that know that every single thing that you drop or sell is a masterpiece.
I have transformed my network into raving fans!
Today, Iâm ready to share it all with you!Â
Itâs a short, simple, flexible and fun process that will allow you to tap into your unique essence and change your entire game.
IS THE BRAND FOR YOU?
THE BRAND It is for the entrepreneur that wants to develop an ability to consistently generate the strategies from within themselves.
THE BRAND is not for people looking for a quick win. It is for the few who refuse to be ordinary and willing to do the work to tap into their uniqueness so ;
- Your brand will be so memorable that people will think of it first when they're ready to buy
- You will stand out amongst your competition,
- You'll strengthen connection with your audience
- People will never question your higher price points
If you are an early-stage entrepreneur who has stepped into the thrilling yet equally stressful, pressure-filled and ridiculously overwhelming arena of business ownership, and you are wondering how in the world you are going to POSITION YOUR BUSINESS in a competitive industry - THE BRAND is for you.
If you have gotten stuck trying to grow your business and want to unlock your next level while attracting exclusively the right people at your table [clients, employees, partner or funders] - then THE BRAND is for you.
If you are looking around and wondering why people who seem less talented than you are making even more money, achieving even greater success, and having even more fun, ask yourself: "What are they doing that I am not doing?" If this resonates with you - then THE BRAND is for you.
If you want to expand your brand awareness with PR, social media, T.V exposure and you are ready to speak in public while knowing exactly what to say â then THE BRAND is for you.
SIGN ME UPTHIS IS WHERE BUSINESS DEVELOPMENT GET TO BE FUN!
MORE IDEAL CLIENTS
MORE MONEY
MORE VISIBILITY
MORE CONNECTION
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CREATE YOUR BRAND POSITIONING IDENTITY

I'M TANĂA
SO STOKED YOUâRE HERE!
I'm the founder of CASTRO NATION, a coaching, strategic development and brand positioning firm that supports, empowers and connects people in business.
I launched CASTRO NATION based on my biggest business failure. This rock bottom experience marked a significant turning point in my life, when I was able to integrate the lesson and embody the vision I had for myself.
I went from 0$ to a 6 figure turnover in two months. Since then, I've been helping other entrepreneurs build 6+ and 7+ figure businesses while living their best life. The one they really want. Just like me.
I manifested the vision that I had for myself. I became what I knew I truly was. Since then I live my CASTRO NATION life, doing what I love, with clients and partners I love. I feel that I have it all and I wish you the same!
CASTRO NATION is a safe place for entrepreneurs to land in order to retool, rethink, envision & plan in an authentic and powerful way.
Welcome home!
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You have a reputation whether you cultivate it or not
WHAT'S INCLUDED
5 MODULES
You will follow my five step brand positioning, process:
- Brand positioning
- Clear business identity
- Brand map essence - explore your brand and tap to your uniqueness to create a brand map for define your branding territory create your core message and brand positioning statement.
BUSINESS WORK
Implementation & aligned action
You are going to create your positioning identity based on my own template. The one I'm using for all my 1:1 clients, in all industries. You won't miss a thing because you will know everything that's required to position your business properly in your industry. Youâll be able to grow, scale or pivot a 6+7+ figure business with ease & fun.
LIFETIME ACCESS
You can access this content and come back to it at anytime! Think of THE BRAND as your business positioning «BASE CAMP». Yourâll be referring back to this content over & over & over again, because YES itâs THAT good! PLUS if I add any content to the process in the future youâll get access to that too! key words : tools, resource, ever present.
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COMMUNITY
Connect & get support
A private facebook group where you can ask me your questions at any time, and connect with the other incredible entrepreneurs on this journey.
Self-study process
Everything you need to UP LEVEL YOUR BRAND POSITIONING at your own pace.
Get clear on your business and brand identity
Identify your unique value proposition.
Create your positioning statement.
Establish an emotional connection with prospects, customers, funders & partners.
Reinforce your brand's differentiating qualities during the sales process.
ATTRACT THE RIGHT PEOPLE ALL THE TIME!
 INVESTMENT
(VALUE $597
TESTIMONIALS

Jessie | entrepreneur
The brand is so powerful - The results are mind blowing. Iâm making more sales and my business awareness never been so good. The best part is the kind of people iâm attracting... those I want to work with! as TanĂ©a promised, i make magic happen and itâs just the beginning.

luce | entrepreneur
Starting a business in the middle of the menopause transition is no small feat! I have the great fortune of enyoing so much support, both personal and professional. Tanéa has guided and inspired me in the last 6 months creating my game plan, my brand positioning and my saling strategy....She really does make magic happen!

véronique | entrepreneur
The process gave me so much clarity around my messaging! itâs crazy. I know what to say, I know when to say it. I feel aligned with my business core message. I only have one regret, not having done THE BRAND before!